GEICO Homepage


  • Client: Geico
  • Role: Product Strategy / UI Design

Designed GEICO home page designs that convey the message that GEICO is “more than just auto insurance." Created an icon-based design and tested it against the current home page. The intent is to create an intuitive design that promotes shows the breadth of GEICO's available products but doesn't interfere with ease of getting a quote.

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High fidelity mockup

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Mobile View

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Color Blind Test

The Result

An 80% increase in understanding GEICO has more than auto insurance product

We tested the refined mockups against the old home page to gauge which design performed best in displaying the ease of use for getting a quote, encouraging exploration of all insurance insurance products, and engaging enough to produce the highest rate of product recall in users.